Sitting. Pretty. Campaign

I was commissioned with developing a new concepts to brand the Emerald Home Furnishings West Coast truck fleet and leverage their mobile advertising real-estate. This "Sitting. Pretty." campaign would utilize compelling imagery and simple two-word catch phrases along with a name-evoking “emerald green” for a very eye catching and effective top-of-mind brand recall—that could easily be digested in the quick glance of a passing vehicle.

Additionally I partnered with a local vendor to execute the designs on a cost-effective, easily managed large-scale vinyl substrate and inserted into a pre-mounted framing system. The campaign also planned to include QR codes on the back of each truck for lead generation, as well as to help track the return on ad spend for specific territories.

Although the project was put on hold due to unexpected budget cuts, the concept was approved and demonstrated ability to design and execute at scale outside of t